Professional experience
Selected work
My experience combines digital product work with knowledge of service industries, especially travel and hospitality. I have worked on marketplaces, booking, B2B SaaS, and CRM, designing experiences for both consumers and professionals.
01 / 03
End-to-end design of a travel marketplace and its management tools.
Redesign of the search, booking, and property-management flows. Documentation of flows and states, a design system in Figma, and implementation review with the development team.
View case study →02 / 03
An AI-ready design system.
A scalable design system in Figma, with foundations, variables, components, tokens, and responsive states. Documentation in Storybook and design-to-code translation with Cursor and Figma MCP, checking consistency between design and implementation.
View project →03 / 03
An operational tool for improving the guest experience.
Ongoing design of a SaaS product for hotel front desks. Research, information architecture, complex flows, states, and Figma prototyping of a dashboard that prioritizes actions during check-in, the stay, and check-out.
In progress04 / 03
A personal project for easier trip planning.
End-to-end design and management of a travel content platform: research, information architecture, UX/UI, and web publishing. Behavior analysis with GA4 and Hotjar to find opportunities and improve navigation and access to content.
View case study →Expertise
I use qualitative research, behavioral analysis, and business knowledge to identify problems and turn insights into product opportunities.
I use product and UX metrics to find friction, form hypotheses, and evaluate the impact of design decisions.
I design and prioritize improvements that reduce friction and increase conversion, defining hypotheses, KPIs, and validation methods.
I create and evolve foundations, components, and patterns so products stay consistent, accessible, and scalable.
I turn hypotheses into prototypes and validate them with users before moving into implementation.
I use AI across the design process and explore workflows that connect design, documentation, and code.
About
I am a product designer with more than five years of experience in digital and product design. I have worked on marketplaces, booking systems, private areas, and management tools, from defining flows through implementation.
I am collaborative, responsible, and good at solving problems, with an eye for detail and a passion for useful experiences. I keep learning so I stay current with new methods, technologies, and design tools.